Posts Tagged 'viral'

Politics? Viral? Europe? Are you mad?


This clip from Channel Four News describes a verbal attack on Gordon Brown by a Conservative MEP as the most viewed political speech in the fastest time in internet history. Two factors make this particularly interesting.
Firstly, the role that media such as Twitter and YouTube played in spreading an event which would otherwise have gone unreported (and is still curiously underplayed or ignored by the BBC) underlines a power shift away from traditional media.
Secondly, the political machinery in the UK, and possibly across Europe, has yet to seriously grasp either the threat or the opportunity offered by this new media.
There are some lessons that we can take from this episode if we look at the political environment. It’s arguable whether the dissatisfaction that helped fuel the speech’s popularity is felt mainly by people with a certain political view, or whether that feeling is more mainstream.
If there is a perception that a need is being ignored, does that make it easier for a maverick voice to be heard?
The speech has already received over 1 million hits since it was posted on YouTube. Watch it here.

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Swearing and shagging? It must be a viral

It’s almost as if a time machine has whisked us back to the heady days of, oh, 2005ish. That’s when the good old video viral ad was at its height. I used to run a secret area on our company intranet where all the latest noteworthy virals would earn a short run. Around 2006 there were fewer and fewer good ones, and I closed the secret site because of the severe lack of quality.

“Quality” is subjective. Remember that this was before social networks and YouTube took off, so the majority of video virals had to be good enough for people to be willing to email chunky attachments to each other. Controversy gave the viral its fuel and longevity.

The following three examples are current and come from the 2005 drawer. They’re not particularly artistic or outstanding, but have that cheesily slapdash quality typical of the genre. Now they live on YouTube, where they can exist for far longer while their creators promote them via social networks, blogs and (of course) email.

The Greenpeace viral is ridiculously inept, but is just about safe enough for work (with the sound down). The message is confusing, combining shagging with saving the forests. This, at a time when overpopulation threatens the ecosystem.

Guinness claim this one’s not official, and are set against it. Oh sure, like the protest isn’t going to generate more interest, eh? Anyway, the product is not one that’s normally associated with sharing, as suggested here.

And here’s a good example of an obscure brand punching above its weight by employing a little star quality.


Self-important bit

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I’m Victor Houghton, a, er... something or other in one of the UK’s largest advertising agencies. My job title has a comma in it, which is embarrassing. I’m the chief finder-things-outer with a splash of trends who is lucky to work with all the major functions of the agency, even though I am most closely associated with strategic planning. Everything in this blog has most probably been stolen from other, infinitely more talented people, although the opinions are most definitely my own and not those of the agency.

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