Archive for the 'DM' Category

Nicely plastered

mailing label

I love this, but I am easily pleased. This is part of my mailing label for the Marketing Direct magazine. Note my made-up job title.
Now take a look at the front page of the latest issue:

The font by the toes may be a little hard to read. It says “Victor Houghton best grand fromage de savoir ever”, which had me laughing out loud.

It was the winning entry for a competition to demonstrate the power of digital personalisation run by the magazine.


Self-important bit

I’m Victor Houghton, a, er... something or other in one of the UK’s largest advertising agencies. My job title has a comma in it, which is embarrassing. I’m the chief finder-things-outer with a splash of trends who is lucky to work with all the major functions of the agency, even though I am most closely associated with strategic planning. Everything in this blog has most probably been stolen from other, infinitely more talented people, although the opinions are most definitely my own and not those of the agency.



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