In the absence of any great social networking or Web 3.0 developments since Facebook, Twitter has appeared and become the Next Big Thing even though (go on, admit it), you Don’t Really Get It. I don’t blame you for thinking this, because in the virtual world, something has to be the daddy, even if it doesn’t deserve it.
If, like me, you read blogs by advertising mavens, marketing gurus and the gods of PR, you will know that Twitter is a much-discussed topic. After much argument, the opinions of the hundreds of conversation igniters have been dissected, examined and finally distilled into what can be safely considered the consensus view. So here it is, the definitive answer to the question: “How do I use Twitter for marketing and PR?“
Archive for the 'advertising' Category
Tags: Deutsche Telekom, Germany, Paul Potts, Simon Cowell
I was fortunate to see this ad while in Germany for a few days. This is a real moment from last year’s series of Britain’s Got Talent.
The script reads “Life gives us extraordinary moments. The beauty of it is that we can share them.” Although the concept of bringing people together is nothing new from telecom operators, I think this execution really hits the spot for Deutsche Telekom.
The expressions on the judges’ faces, beginning with boredom and even (in Simon Cowell’s case) contempt, and their subsequent reactions are completely genuine.
Two sweet touches: The singer, Paul Potts, went on to win the show; At the time of this audition, Paul Potts was a mobile phone salesman.
Link to original clip from the show with more background.
Tags: atheism, bus, religion
Scepticism is a useful base from which to observe society’s trends. The trouble is, when you’re a regular consumer of blogs and podcasts on the subject (I like the flattering label of “science-based reason”), it’s difficult to blow away the natural bias that makes you think that your way of thinking is catching on.
If it is, and you believe the papers, then Britain’s fast becoming a nation of miserable geniuses.
So, if your sceptical nerves are ringing from seeing biblical quotes on the sides of buses, then cheer yourself up by pledging a fiver to a campaign to inject some atheist love into London’s clogged arteries.
If enough people chip in, then you could see the message “There’s probably no God. Now stop worrying and get on with your life” zipping around London.
What’s doubly amusing is the Guardian article referred to on the campaign page. In it, the reporter reveals that the aforementioned religious messages were accompanied by a website address which threatens unbelievers with spending “all eternity in torment in hell”.
As the recently deceased George Carlin said, “He will send you to a special place, of burning and fire and smoke and torture and anguish for you to live forever, and suffer and burn and scream until the end of time. But he loves you. He loves you and he needs money.”
Tags: Daily Mail, hysteria
The otherwise generally OK Heinz Ad With Those Blokes Kissing (which was watched chez Houghton with a chuckle by the kiddies) raises an interesting issue. The furore over the apparently Gay Kiss has led to calls for the now-removed ad to be reinstated.
Now think about this. If we all want it to be reinstated, will it be because it is Right And Proper (i.e. shouldn’t have been removed in the first place and we want Heinz to show some balls, er no, I mean spunk, no, I mean backbone), or because we just want to piss of those numpty Daily Mail readers and Jon Gaunt?
I’m all for winding up Daily Mail readers and Jon Gaunt, but it’s hardly the basis of a good advertising campaign, is it?
(Fake but plausible Daily Mail front page courtesy of Daily Mail Headlineinator)
Tags: credit crunch, Halifax, Monty Python, Titanic
This is peculiar. The following ad for the Halifax bank was apparently launched in 2003 and is being re-hashed and re-aired. I’m not entirely convinced that retail banks should be trying to project an image of overbearing chumminess, even if they’ve been running a cheerful campaign consistently for years.
We’re in a period of unprecedented consumer cynicism and the banks are right at the top of our shit list (at least according to last week’s Moodier Britain report from McCann Erickson), having been happily throwing cheap credit at us for years. It may be unfair to tar them all with the same brush, but ostentatious advertising like this isn’t going to inspire confidence in their ability to handle our money carefully.
And it doesn’t help that the imagery employed here is ripped straight from Monty Python’s Meaning of Life, with a splash of Titanic. Not the best subliminal message to be projecting when just a few short months ago, we were wondering which high street banks were going to hit the wall.
As I said… peculiar.
I’ve been greatly enjoying DDB’s work for Harvey Nichols, and think this latest idea is a cracker. Appearing in virtually every newspaper (often at the foot of stories relating to falling house prices, stabbings and general doom and gloom) I wonder if it’s a deliberately ironic comment on the state of the nation, or simply a delicious visual pun.