How to use Twitter for marketing and PR

twitterIn the absence of any great social networking or Web 3.0 developments since Facebook, Twitter has appeared and become the Next Big Thing even though (go on, admit it), you Don’t Really Get It. I don’t blame you for thinking this, because in the virtual world, something has to be the daddy, even if it doesn’t deserve it.
If, like me, you read blogs by advertising mavens, marketing gurus and the gods of PR, you will know that Twitter is a much-discussed topic. After much argument, the opinions of the hundreds of conversation igniters have been dissected, examined and finally distilled into what can be safely considered the consensus view. So here it is, the definitive answer to the question: “How do I use Twitter for marketing and PR?

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1 Response to “How to use Twitter for marketing and PR”


  1. 1 Ravi October 31, 2009 at 6:10 pm

    Hi,

    nice review. thanks..
    Its also important that you don’t abuse Twitter for marketing and promoting your products, services or affiliate links. Most of your tweets should give your friends useful contents and valuable link or information.. Only once in a while should you try to use Twitter to promote something. Otherwise You will be marked as Spammer!
    http://webmasterdailytips.com/2009/10/top-ten-ways-to-use-twitter-for-marketing


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Self-important bit

baby
I’m Victor Houghton, a, er... something or other in one of the UK’s largest advertising agencies. My job title has a comma in it, which is embarrassing. I’m the chief finder-things-outer with a splash of trends who is lucky to work with all the major functions of the agency, even though I am most closely associated with strategic planning. Everything in this blog has most probably been stolen from other, infinitely more talented people, although the opinions are most definitely my own and not those of the agency.

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