Life imitates art

We’ve created a lift blog: about as analog as you can get. These are a series of posters made to promote my department as well as provide some unexpected inspiration. They’re very ephemeral – staying up for one day only in each of the main lifts – but the feedback is phenomenal. Content is varied, but is linked to the market intelligence, consumer and social trends that we analyse and provide to our agencies. Sometimes the content is quirky and can be as unusual as today’s or this week’s big web meme, even if it’s just a picture.

I’m particularly pleased with today’s offering: a quick mock-up of the real BBC story about the ex-RBS chairman’s home being vandalised by a shadowy group angry at what is perceived as bankers’ greed juxtaposed by an apt quote from Fight Club.


3 Responses to “Life imitates art”

  1. 3 online stock brokers comparison May 10, 2013 at 10:03 pm

    Thanks a lot for sharing this with all people you actually know what you are talking approximately!
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    We could have a link exchange contract between us

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Self-important bit

I’m Victor Houghton, a, er... something or other in one of the UK’s largest advertising agencies. My job title has a comma in it, which is embarrassing. I’m the chief finder-things-outer with a splash of trends who is lucky to work with all the major functions of the agency, even though I am most closely associated with strategic planning. Everything in this blog has most probably been stolen from other, infinitely more talented people, although the opinions are most definitely my own and not those of the agency.



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