We’ve created a lift blog: about as analog as you can get. These are a series of posters made to promote my department as well as provide some unexpected inspiration. They’re very ephemeral – staying up for one day only in each of the main lifts – but the feedback is phenomenal. Content is varied, but is linked to the market intelligence, consumer and social trends that we analyse and provide to our agencies. Sometimes the content is quirky and can be as unusual as today’s or this week’s big web meme, even if it’s just a picture.
I’m particularly pleased with today’s offering: a quick mock-up of the real BBC story about the ex-RBS chairman’s home being vandalised by a shadowy group angry at what is perceived as bankers’ greed juxtaposed by an apt quote from Fight Club.