Archive for October, 2008

Global societal trends can be measured by zombies

There’s one thing guaranteed to make a trends watcher happy, and that’s a daft correlation. Never mind hemline indexes and all that jazz, how about creating a chart that demonstrates that major society upheavals are somehow connected to trends in zombie movie production. Simply wonderful.


Down and dowdy

Ostentation has always been subject to disapproval by middle Britain (aka Daily Mail readers), but with attitudes such as intolerance and jealousy becoming more acceptably mainstream, even the appearance of ostentation is becoming subject to negative comment.

Are we really that miserable? Don’t we want to see people flounce and preen and have a good time? Apparently not, according to this article from the Evening Standard. Out goes the glamour as we turn into grumpy old farts.

Self-important bit

I’m Victor Houghton, a, er... something or other in one of the UK’s largest advertising agencies. My job title has a comma in it, which is embarrassing. I’m the chief finder-things-outer with a splash of trends who is lucky to work with all the major functions of the agency, even though I am most closely associated with strategic planning. Everything in this blog has most probably been stolen from other, infinitely more talented people, although the opinions are most definitely my own and not those of the agency.



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