Germany delivers an operatic surprise

I was fortunate to see this ad while in Germany for a few days. This is a real moment from last year’s series of Britain’s Got Talent.

The script reads “Life gives us extraordinary moments. The beauty of it is that we can share them.” Although the concept of bringing people together is nothing new from telecom operators, I think this execution really hits the spot for Deutsche Telekom.

The expressions on the judges’ faces, beginning with boredom and even (in Simon Cowell’s case) contempt, and their subsequent reactions are completely genuine.

Two sweet touches: The singer, Paul Potts, went on to win the show; At the time of this audition, Paul Potts was a mobile phone salesman.


Link to original clip from the show with more background.

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Self-important bit

baby
I’m Victor Houghton, a, er... something or other in one of the UK’s largest advertising agencies. My job title has a comma in it, which is embarrassing. I’m the chief finder-things-outer with a splash of trends who is lucky to work with all the major functions of the agency, even though I am most closely associated with strategic planning. Everything in this blog has most probably been stolen from other, infinitely more talented people, although the opinions are most definitely my own and not those of the agency.

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