I was fortunate to see this ad while in Germany for a few days. This is a real moment from last year’s series of Britain’s Got Talent.
The script reads “Life gives us extraordinary moments. The beauty of it is that we can share them.” Although the concept of bringing people together is nothing new from telecom operators, I think this execution really hits the spot for Deutsche Telekom.
The expressions on the judges’ faces, beginning with boredom and even (in Simon Cowell’s case) contempt, and their subsequent reactions are completely genuine.
Two sweet touches: The singer, Paul Potts, went on to win the show; At the time of this audition, Paul Potts was a mobile phone salesman.
Link to original clip from the show with more background.