The ability to cram big technology into ever decreasing spaces is a sure indicator of progress. Its application is another matter. You could say inserting a mini TV screen in someone’s armpit is either innovative, gimmicky, or desperate. Maybe Right Guard were just having a laugh, cos they’re the guilty party behind sending out suitably armed monkeys to test the concept on the streets of London. The Guardian blog explains. Or check out The Sun’s unique take on it, complete with pic of babe with surely the most peculiarly-located armpit (or ill-fitting top, take your pick).
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I’m Victor Houghton, a, er... something or other in one of the UK’s largest advertising agencies. My job title has a comma in it, which is embarrassing. I’m the chief finder-things-outer with a splash of trends who is lucky to work with all the major functions of the agency, even though I am most closely associated with strategic planning. Everything in this blog has most probably been stolen from other, infinitely more talented people, although the opinions are most definitely my own and not those of the agency.