Square pizzas = trouble

There was a curious piece on the business section of BBC Breakfast this morning. Apparently the major factor in rising food costs is packaging, particularly plastics (derived from oil). Food packaging costs rose 30% over the last 6 months, but looking at the last 2 weeks, the rise was 13%!
This will affect the shape of manufactured food. Circular packaging means more wastage because of off-cuts and added energy needed to recycle. Therefore the answer is… square food.
So, never mind the hemline index as an indicator of hard times, watch out for the prevalence of square pizzas.


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Self-important bit

I’m Victor Houghton, a, er... something or other in one of the UK’s largest advertising agencies. My job title has a comma in it, which is embarrassing. I’m the chief finder-things-outer with a splash of trends who is lucky to work with all the major functions of the agency, even though I am most closely associated with strategic planning. Everything in this blog has most probably been stolen from other, infinitely more talented people, although the opinions are most definitely my own and not those of the agency.

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