Find the fluff, kill it, then rip it apart

Something interesting’s happening to our ethical compass. There was a time (not very long ago) when any criticism of the woolly concept of “Green” would have been met with howls of derision and contempt.
I venture that the Green Ethic had, for a while, the trappings of a fundamentalist religion: dogma supported by dubious factual claims and backed by a strong-armed army of the self-righteous.
It seems to me that this cloud of green fluff is now being ripped apart. There’s now a willingness to focus on the individual issues that populate the Green agenda. Some stand up to scrutiny, some don’t.
This is surely a good thing, because our well-meaning actions will only be of benefit if we act on evidence rather than fear.
The current economic situation is the main driver, although there are some other influences. There are several recent examples of counter-arguments challenging the old assumptions such as GM crops coming back on the agenda, consumer behaviour changing as the credit crunch bites, organics losing their virtuous aura, scepticism growing over climate change causes, and the arguments for nuclear energy getting stronger.
OK, these stories are very selective, but there’s definitely more debate.


3 Responses to “Find the fluff, kill it, then rip it apart”

  1. 1 Charles Frith June 23, 2008 at 2:20 am

    Its my belief that the granular details are not important. It’s frugality we should adapting to for reasons that are only partially to do with climate change. There’s a logic to frugality that we have lost in the 20th century and need to secure again pronto. The details? They’re obvious. Use less, pay more.

  2. 2 oldvic June 24, 2008 at 3:44 pm

    True. And the true masters of thrift were our grandparents. Maybe by looking backwards for those lost ideals and skills, we’ll value our older citizens more.

  3. 3 Charles Frith June 25, 2008 at 12:02 am

    Once we’ve got over a century of cheap energy (fossil fuels) and we are forced to slow down a bit I’m sure we’ll put time aside to do things like value our older generation once again.

    Currently to use an oil/drug metaphor that popped into my head, we’re chopping the lines up and looking only at the mirror.

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Self-important bit

I’m Victor Houghton, a, er... something or other in one of the UK’s largest advertising agencies. My job title has a comma in it, which is embarrassing. I’m the chief finder-things-outer with a splash of trends who is lucky to work with all the major functions of the agency, even though I am most closely associated with strategic planning. Everything in this blog has most probably been stolen from other, infinitely more talented people, although the opinions are most definitely my own and not those of the agency.



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