This old fart is still banging on about Facebook


Hooray! In a roundabout way, yours truly made it into the Ooh Am I In It? Weekly news.

It’s gratifying that Campaign‘s diary monkey was amused by the brand new Facebook group for us oldies in the industry. But, come on guys, 19 members isn’t bad for a group that’s only just started, is it? We are older and wiser and don’t like to rush things.

The funny thing about Facebook is trying to explain it to other people (of course I mean the more, ahem, “senior” ones in a carpet-slippers sense). Friends Reunited (RIP) makes a good subject for comparison when trying to describe Facebook to seniors. Its concept is based upon catching up with chums from decades ago. The layout didn’t encourage the user to update their details.

Facebook on the other hand is all about the past, present and immediate future, with bells and whistles. Its population is a lot younger, with little feeling for nostalgia.

I am finding it difficult to persuade my own 40-something friends to join. As one of them put it, “apart from my niece, my secretary and my mistress, how many other twentysomethings do I know?”



4 Responses to “This old fart is still banging on about Facebook”

  1. 1 Will June 15, 2007 at 1:46 pm

    You legend. Good work mate.

    Hope to see you next week.

  2. 2 Sachin Balagopalan June 18, 2007 at 2:32 am

    There’s a huge debate going on about this “Age thing”. Check out this post …

  3. 3 Amelia June 20, 2007 at 10:45 am

    I have been spreading the word about the FB group…

  4. 4 oldvic June 20, 2007 at 10:47 am

    Amelia, you’re a star! We’re up to 29!

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Self-important bit

I’m Victor Houghton, a, er... something or other in one of the UK’s largest advertising agencies. My job title has a comma in it, which is embarrassing. I’m the chief finder-things-outer with a splash of trends who is lucky to work with all the major functions of the agency, even though I am most closely associated with strategic planning. Everything in this blog has most probably been stolen from other, infinitely more talented people, although the opinions are most definitely my own and not those of the agency.



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