I wish Brand Republic (register for free) would get their bloody website fixed. You never know when the thing’s going to slam a door in your face. A shame, because some of the new content’s pretty good, especially the blogs.
Charlie Hoult’s “Brand Karate” blog posted a link to this fascinating product demo. If, like me, you read a lot of printed documents and despair of the hassle of reading them as pdfs or scans, then you’ll appreciate the swankiness of this technology (based on something called Seadragon – no, I’ve not heard of it either).
Check out the advertiser-friendly zoom.
The site, “TED – Ideas worth spreading” hosting this demo has a truly intriguing collection of videos, and I’m going to spend some Big Brother time checking these out (especially the Richard Dawkins vids – he’s my pet subject at the mo).
Blurb from TED:
“TED stands for Technology, Entertainment, Design. It started out (in 1984) as a conference bringing together people from those three worlds… The annual conference now brings together the world’s most fascinating thinkers and doers, who are challenged to give the talk of their lives (in 18 minutes).”