Published June 25, 2007
After a succession of busy evenings, I was delighted to finally find the opportunity to watch the last episode of Andrew Marr’s History of Modern Britain.
Watching something as good as this really does make one feel fulfilled. It’s the viewer’s equivalent of returning from a holiday in Scotland: after a diet of fried meat and weird things in batter, that refreshing dose of freshly smoothied fruit blasts those globules of fat from your liver.
My simple mind lacks the mental energy to find something profound in the mundane, and then unravel the hidden marketing message within. I prefer concepts that are so solid that you can touch them, such as understanding how people think and why our society is as it is.
Final words from the Marrster:
“Looking ahead, we world’s islanders, as we’ve become, are more open and perhaps more vulnerable than ever before. And yet to be born British remains a fantastic stroke of luck!”
Published June 18, 2007
advertising , DM
I love this, but I am easily pleased. This is part of my mailing label for the Marketing Direct magazine. Note my made-up job title.
Now take a look at the front page of the latest issue:
The font by the toes may be a little hard to read. It says “Victor Houghton best grand fromage de savoir ever”, which had me laughing out loud.
It was the winning entry for a competition to demonstrate the power of digital personalisation run by the magazine.
Published June 13, 2007
blogging , memes , technology
I wish Brand Republic (register for free) would get their bloody website fixed. You never know when the thing’s going to slam a door in your face. A shame, because some of the new content’s pretty good, especially the blogs.
Charlie Hoult’s “Brand Karate” blog posted a link to this fascinating product demo. If, like me, you read a lot of printed documents and despair of the hassle of reading them as pdfs or scans, then you’ll appreciate the swankiness of this technology (based on something called Seadragon – no, I’ve not heard of it either).
Check out the advertiser-friendly zoom.
The site, “TED – Ideas worth spreading” hosting this demo has a truly intriguing collection of videos, and I’m going to spend some Big Brother time checking these out (especially the Richard Dawkins vids – he’s my pet subject at the mo).
Blurb from TED:
“TED stands for Technology, Entertainment, Design. It started out (in 1984) as a conference bringing together people from those three worlds… The annual conference now brings together the world’s most fascinating thinkers and doers, who are challenged to give the talk of their lives (in 18 minutes).”
Published June 4, 2007
books , memes , society
Oddly, considering it is a book about atheism, I found Richard Dawkins’ The God Delusion to be the most life-affirming and spiritually uplifting thing I have ever read. Starting out as a confused child baptised in Anglican and Greek Orthodox churches, I’ve lurched from belief to agnosticism, to uneasy scepticism and now to atheism.
And I now have a justification for keeping a copy in our marketing-themed library. If you’ve bought religion, then there’s people out there who will try and sell you anything. Especially old men who dress like Gandalf (with occasional headwear variations).
Image courtesy of b3ta