Other people’s money

opmI have worked in oil, banking, consulting and IT, and people within each of those industries have been convinced that their sectors were in decline.
In oil, it was the dwindling of oil stocks (now these companies are investing in new energy sources); banking, it was the threat of London losing its status as a financial capital behind Frankfurt (it never happened); in consulting, it was the realisation amongst clients that they could solve their problems themselves, especially after some high-profile consultancy cock-ups in the 1990s, and in IT there have been crises of confidence over falling prices because of Far-East manufacturing, and of the rise of outsourcing.
Advertising’s current obsession is the spread of channels, as more eyeball time is divvied between zillions of TV stations, online and, coming soon, fast mobile internet. I’ve heard of predictions that the big ad agencies are therefore in terminal decline, but it’s the same story but with a different cover. It’s only the ones who stick doggedly to pushing advertising on TV and traditional print media who will go the way of Danny DeVito’s buggy whip company.
If you work in above the line, then keep up with the technology.


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Self-important bit

I’m Victor Houghton, a, er... something or other in one of the UK’s largest advertising agencies. My job title has a comma in it, which is embarrassing. I’m the chief finder-things-outer with a splash of trends who is lucky to work with all the major functions of the agency, even though I am most closely associated with strategic planning. Everything in this blog has most probably been stolen from other, infinitely more talented people, although the opinions are most definitely my own and not those of the agency.

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